Accessories For Girls - The Options

Recently, i found an article about Barbie makers Mattel bringing out a new range of accessories for girls. The designs are made up from the remnants of Barbie toys, which would otherwise end up in the bin. The accessories range is designed to help youngsters understand the importance of climate change and being ecologically friendly. It's called the "Bcause" collection, which seems like a pretty awful name to start with.

Okay, so i can see the thought process here; make the little ones aware of how important recycling is etc and hope that they will all grow up to be Tree Huggers. Personally though, i am a little bit sceptical. Is this not just a case of Mattel trying to make the money go further by using up old bits that clearly weren't good enough for the toys themselves, to then be used for an accessories for girls range?

Let's look at the range itself; it is very girly (surprise) and yet seemingly very boring. I have had my fair share of Barbie toys over the years and it was the "plastic-fantasticness" of them that i loved. The more little plastic accessories that came with the dolls; great! But i don't ever remember thinking "oh, what i really need is a handbag with a vague outline of a Barbie head on it".

The range doesn't even exploit the Barbie name, there is just a very bland design and nothing that i can think would appeal to a young girl. Am i right in thinking that girls want to see their heroine's name plastered over every item of merchandise possible? I certainly did. Without the name, it just looks generic and boring.

So, unfortunately, Mattel's "Go Green" concept of accessories for girls, leaves me feeling just a little bit uninterested...


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