
I'm sure you all remember the most popular eco-bag ever to grace the planet. That's right, it's the Anya Hindmarch 'I'm Not A Plastic Bag' shopper. They sold out instantly and celebs such as Keira Knightly and and Lily Cole were seen parading around with it neatly nestled in the crook of their arms.
The response was phenomenal. They were trading hands on eBay for up to £200 and it was very difficult to get one. This was last year. So, i was wondering if the hype has calmed down on eBay now and you can now bag one of these beauties for anywhere near to the original cost which was £5.
Hmmm.
I thought as much - these bags are still sought after and people are bidding away on eBay for them. But i think there are quite a few fake ones on there too, i mean, its not going to be difficult to recreate a £5 bag, is it? If you still want one, be careful about what you buy.
So why the hype over this bag? We don't see people running into Tesco or Asda and buying up their 'eco-friendly' bags. I think what it comes down to is that this Anya Hindmarch eco bag was very stylish. It was simple, effective and was just that little bit quirky. I think Anya Hindmarch's design really brought the eco-friendly bag to the forefront of our minds and it prompted a lot of people to start taking notice. Although it was a cheap bag, it was not something you would find sitting in a supermarket at the end of the checkout. Hindmarch's bag managed to make the crossover from designer chic to cheap chic and it became an instant best-seller. When Harvey Nichols got them in store, customers were reportedly limited to purchasing only 2 each. A designer bag clearly doesn't have to cost the earth!
I would be curious to know just how many celebrities use the bag for eco purposes. They probably just see it as a great design by a designer name, but will they use it for picking up their shopping? Who knows. I just think the point of this bag has been lost a little bit and not everyone is going to replace their plastic bag that they inevitably pick up from the supermarket. I know from experience its hard to remember to take in your eco-friendly bag when going into a supermarket.
Also, has anyone noticed that TK Maxx are now charging for the use of their plastic bags? I think that's great and will hopefully encourage users to pick up one of their eco-friendly bags. The designs are actually really fab, so be quick!

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